In 2022 Hurricane Ian affected hundreds of thousands of people in South and Central Florida, resulting in almost a million displaced residents and over $112B in damages. FEMA moved quickly to provide aid to eligible survivors, but still needed to reach a quarter of a million applicants to ensure they completed their application process in order to receive the assistance they needed.

The multi-media, multi-lingual Lighting the Way campaign was designed to cut through the crowded market place and reach traditionally underserved communities while shining the path towards available aid; letting audiences know that disaster assistance is still available.

The campaign was a success, surpassing government benchmarks, but most importantly, survivors got the help they needed.